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Challenge: To organize, rethink and assess the company’s reverse logistics initiatives in the face of the new guidelines set by the National Solid Waste Policy.
Strategy: Creation of the Ambev Recicla program, which promotes reverse logistics of packaging after consumption by means of support to co-ops and waste collectors, environmental education, Voluntary Waste Delivery Points (VDPs), incentive to the recycling movement and production of sustainable packaging.
Results: Compliance with Legislation, prominence in the topic at hand, creation of sustainable packaging and above-average market results.
Partners: Ministry of the Environment, Municipal and State Departments for the Environment, Co-Ops, Environmental Educators, Legislators, Recycling Industry, Retail, Professional Associations, Companies from different sectors, Communication and Society Agencies.
