Challenge:To organize a showcase to ensure the participation of Brazilian music at SXSW, 2021 online version.

Strategy: Creation of a musical showcase with representatives of Brazilian music inspired by the biomes of Brazil: Jovem Dionísio, Tuyo, Dingo Bells, Luísa & the Alquimistas.

Results: National and international repercussion for the 4 participating bands and mention in our showcase at the New York Times as one of the highlights of SXSW Online 2021.

Challenge: To increase the visibility of the Novo Rio Pinheiros program among trendsetters.

Strategy: Creation of the Rivers Move Cities session to present the case of Rio Pinheiros to the world at SXSW, the largest innovation and creativity festival in the world.

Results: Expanding the global partner network
Positive agenda with experts and government
Increased internal audience
Innovation repertoire and external audience engagement

Challenge: To structure and communicate a national financial education award, adding value and legitimacy to Instituto XP and XP Inc.

Strategy: Creation of the Transforma Financial Education Award, to directly contribute to the cause and expand the dialogue on financial education in Brazil.

Results: + 3.6 million people reached
387 initiatives registered
175 Municipalities, 23 States
+ 120 thousand popular votes received

Challenge: To organize, rethink and assess the company’s reverse logistics initiatives in the face of the new guidelines set by the National Solid Waste Policy.

Strategy: Creation of the Ambev Recicla program, which promotes reverse logistics of packaging after consumption by means of support to co-ops and waste collectors, environmental education, Voluntary Waste Delivery Points (VDPs), incentive to the recycling movement and production of sustainable packaging.

Results: Compliance with Legislation, prominence in the topic at hand, creation of sustainable packaging and above-average market results.

Partners: Ministry of the Environment, Municipal and State Departments for the Environment, Co-Ops, Environmental Educators, Legislators, Recycling Industry, Retail, Professional Associations, Companies from different sectors, Communication and Society Agencies.