
Challenge:To organize a showcase to ensure the participation of Brazilian music at SXSW, 2021 online version.
Strategy: Creation of a musical showcase with representatives of Brazilian music inspired by the biomes of Brazil: Jovem Dionísio, Tuyo, Dingo Bells, Luísa & the Alquimistas.
Results: National and international repercussion for the 4 participating bands and mention in our showcase at the New York Times as one of the highlights of SXSW Online 2021.