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CASES ENG

Bio.Sound at SXSW 2021

Bio.Sound at SXSW 2021

Challenge:To organize a showcase to ensure the participation of Brazilian music at SXSW, 2021 online version.

Strategy: Creation of a musical showcase with representatives of Brazilian music inspired by the biomes of Brazil: Jovem Dionísio, Tuyo, Dingo Bells, Luísa & the Alquimistas.

Results: National and international repercussion for the 4 participating bands and mention in our showcase at the New York Times as one of the highlights of SXSW Online 2021.

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CASES ENG

Sabesp | Rivers Move Cities SXSW 2022

Sabesp | Rivers Move Cities SXSW 2022

Challenge: To increase the visibility of the Novo Rio Pinheiros program among trendsetters.

Strategy: Creation of the Rivers Move Cities session to present the case of Rio Pinheiros to the world at SXSW, the largest innovation and creativity festival in the world.

Results: Expanding the global partner network
Positive agenda with experts and government
Increased internal audience
Innovation repertoire and external audience engagement

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CASES ENG

XP Institute | Transforms Financial Education Award

XP Institute | Transforms Financial Education Award

Challenge: To structure and communicate a national financial education award, adding value and legitimacy to Instituto XP and XP Inc.

Strategy: Creation of the Transforma Financial Education Award, to directly contribute to the cause and expand the dialogue on financial education in Brazil.

Results: + 3.6 million people reached
387 initiatives registered
175 Municipalities, 23 States
+ 120 thousand popular votes received

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CASES ENG

Ambev | Ambev Recicla

Ambev | Ambev Recicla

Challenge: To organize, rethink and assess the company’s reverse logistics initiatives in the face of the new guidelines set by the National Solid Waste Policy.

Strategy: Creation of the Ambev Recicla program, which promotes reverse logistics of packaging after consumption by means of support to co-ops and waste collectors, environmental education, Voluntary Waste Delivery Points (VDPs), incentive to the recycling movement and production of sustainable packaging.

Results: Compliance with Legislation, prominence in the topic at hand, creation of sustainable packaging and above-average market results.

Partners: Ministry of the Environment, Municipal and State Departments for the Environment, Co-Ops, Environmental Educators, Legislators, Recycling Industry, Retail, Professional Associations, Companies from different sectors, Communication and Society Agencies.

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CASES ENG

Natura Crer Para Ver & Instituto Natura | #EuEscrevoEssaHistória

Natura Crer Para Ver & Instituto Natura | #EuEscrevoEssaHistória

Challenge: To create a campaign to engage Natura consultants in favor of the cause of promoting children’s literacy.

Strategy: Creation of the movement #EuEscrevoEssaHistória (#IWriteThisStory) and digital campaign for the entire Natura network.

Results: Higher than expected engagement and exceeded campaign goals, with some indicators skyrocketing by 400%.

Partners: Education departments, educators, teachers, beauty consultants and communication agencies.

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CASES ENG

Natura, Ambev, Embraer | Brazil Inspires the Future

Natura, Ambev, Embraer | Brazil Inspires the Future

Challenge: To share with the world how Brazilian brands and entrepreneurs are dealing with major global challenges based on creativity and innovation.

Strategy: To put brands on centerstage of the world’s greatest innovation festivals, such as South by Southwest (SXSW) by means of relevant content and transformative connections.

Results: Higher than expected engagement, high impact on specialized media, visibility and expansion of the brands’ innovation ecosystem.

Partners: SXSW, Natura, Ambev, Embraer, APEX, Sabesp, Government of the State of São Paulo, national and international organizations and specialists, media, entrepreneurs, communication agencies and influencers.

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CASES ENG

Telefónica Foundation | Game do Bem

Telefónica Foundation | Game do Bem

Challenge: To create a campaign for Digital Volunteer Week with the objective of increasing the engagement of Vivo employees.

Strategy: Gamification of the volunteer program with missions aligned with the causes of the Telefónica Foundation.

Results: Participation above expectations and all campaign objectives were achieved. The initiative was internationally recognized with the 2018 Global Corporate Volunteer Award, in the “Best Inspiring Practice” category.

Partners: Vivo, Vivo Partner Organizations, volunteers and digital communication agencies.

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CASES ENG

LeVila | Digital Entrepreneurship Platform

LeVila | Digital Entrepreneurship Platform

Challenge: To promote the financial autonomy of female microentrepreneurs, in socially vulnerable situations, through their own business.

Strategy: Creation of a digital platform to integrate, connect and empower microentrepreneurs with existing digital solutions. Construction of a support network including financial assistance, trainings, mentorship and visibility.

Results: Over 50 women participated in the program; improved income of microentrepreneurs, access to financial services, enriched personal and professional education.

Partners: Angel Investors, Pag Seguro, Impact Bank, Vieira Rezende Advogados, Adesampa, DoisPontoCinco, Dígito, WeLight, DicasMEI, PROS, Background Brasil and Viral Conteúdo.

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CASES ENG

BRF Sadia | Saber Alimenta

BRF Sadia | Saber Alimenta

Challenge: To create a food education program in public schools aimed at reducing childhood obesity.

Strategy: Creation of content and curricular interventions based on scientific evidence obtained across the globe.

Results: Over 50 schools participated in the program with nearly 1,000 students and goals were not only met, but exceeded.

Partners: Jamie Oliver Foundation, Santa Catarina Department of Education, Public School Educators, nutritionists, pedagogues and communication agencies.

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