Telefónica Foundation | Game do Bem

Challenge: To create a campaign for Digital Volunteer Week with the objective of increasing the engagement of Vivo employees.

Strategy: Gamification of the volunteer program with missions aligned with the causes of the Telefónica Foundation.

Results: Participation above expectations and all campaign objectives were achieved. The initiative was internationally recognized with the 2018 Global Corporate Volunteer Award, in the “Best Inspiring Practice” category.

Partners: Vivo, Vivo Partner Organizations, volunteers and digital communication agencies.

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