Challenge: To create a campaign for Digital Volunteer Week with the objective of increasing the engagement of Vivo employees.
Strategy: Gamification of the volunteer program with missions aligned with the causes of the Telefónica Foundation.
Results: Participation above expectations and all campaign objectives were achieved. The initiative was internationally recognized with the 2018 Global Corporate Volunteer Award, in the “Best Inspiring Practice” category.
Partners: Vivo, Vivo Partner Organizations, volunteers and digital communication agencies.