Challenge: To promote the financial autonomy of female microentrepreneurs, in socially vulnerable situations, through their own business.
Strategy: Creation of a digital platform to integrate, connect and empower microentrepreneurs with existing digital solutions. Construction of a support network including financial assistance, trainings, mentorship and visibility.
Results: Over 50 women participated in the program; improved income of microentrepreneurs, access to financial services, enriched personal and professional education.
Partners: Angel Investors, Pag Seguro, Impact Bank, Vieira Rezende Advogados, Adesampa, DoisPontoCinco, Dígito, WeLight, DicasMEI, PROS, Background Brasil and Viral Conteúdo.