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Challenge: To share with the world how Brazilian brands and entrepreneurs are dealing with major global challenges based on creativity and innovation.
Strategy: To put brands on centerstage of the world’s greatest innovation festivals, such as South by Southwest (SXSW) by means of relevant content and transformative connections.
Results: Higher than expected engagement, high impact on specialized media, visibility and expansion of the brands’ innovation ecosystem.
Partners: SXSW, Natura, Ambev, Embraer, APEX, Sabesp, Government of the State of São Paulo, national and international organizations and specialists, media, entrepreneurs, communication agencies and influencers.
