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Challenge: To create a campaign to engage Natura consultants in favor of the cause of promoting children’s literacy.
Strategy: Creation of the movement #EuEscrevoEssaHistória (#IWriteThisStory) and digital campaign for the entire Natura network.
Results: Higher than expected engagement and exceeded campaign goals, with some indicators skyrocketing by 400%.
Partners: Education departments, educators, teachers, beauty consultants and communication agencies.
