Embraer @SXSW
Where We Are Going We Don't Need Roads
In 2018, Embraer debuted at SXSW and faced the challenge of raising awareness among the global public about the arrival of eVTOLs (electric vertical take-off and landing vehicles) and positioning itself as a leading player at the forefront of innovation in sustainable urban mobility.
The solution in partnership with Flow.Ers came through the co-creation of one of the largest sessions in Brazil at the festival, involving careful coordination with renowned speakers and an effective communication strategy. This strategic move expanded Embraer's network of global partners, engaged relevant stakeholders and expanded the network of sustainable suppliers.
