XP Institute
Financial Education Transforms Award
Faced with the challenge of mapping and valuing the main financial education initiatives in Brazil, Flow.Ers designed the Financial Education Transforms Award, aiming to honor those making a difference in 8 distinct categories. The initiative generated significant impact: it reached millions of people, registered over 1,000 initiatives in 23 states, and received more than 200,000 popular votes. This effort not only expanded the dialogue on financial education in Brazil but also doubled interest in the topic on social media.
