Telefônica Foundation
Volunteer Program
In an ambitious and innovative project aimed at gamifying volunteer work, hundreds of employees actively engaged, completing a total of various missions during the program. The initiative achieved an impressive average of 2.7 missions per participating employee.
This collective effort spanned 23 states, demonstrating significant national reach and diverse participation, reflecting the commitment and dedication of those involved in achieving common goals. The one-week pilot turned into a national program and soon became a highlight, winning global awards.