Uber
Origin: Where You Came From, Where You Are Going
In another innovative partnership with Flow.Ers, Uber launched the project "Origin: Where You Came From, Where You Are Going?" with the challenge of fostering origin and valuing the diversity of Brazilian people through the Audiovisual Incentive Law. The solution was to democratically select real stories of app drivers, highlighting their origins, life trajectories, and relationship with entrepreneurship. These narratives were transformed into an emotional documentary, aired on TV Cultura and the Climate Change Channel, reaching a wide audience and promoting a more human and diverse view of drivers, while reinforcing the importance of inclusion and respect for different life stories in the contemporary urban context.
