Uber
LATAM Educational Platform
Facing the challenge of raising awareness and attitudes among drivers in Latin America, Uber, in partnership with Flow.Ers, developed the Uber Avança Educational Platform. This innovative project, created in collaboration with IFC, Endeavor, and Sebrae, offered exclusive microlearning for drivers and couriers, aiming not only at education but also at behavior transformation, especially in finances.
The result was the engagement of thousands of drivers in countries like Brazil, Mexico, Argentina, Chile, Colombia, and Venezuela, significantly improving Uber's reputation, increasing driver engagement, generating a positive agenda with regulators, and promoting a notable change in the financial behavior of participants.
